Consumer Responses to SMS Advertising: Antecedents and Consequences
Mobile phone advertisements, in the form of text messages (SMS, or short message service), have been recognized as an important form of product promotion. The purpose of this paper is to investigate...
View ArticleIntroduction to the Special Issue: Business Value Creation Enabled by Social...
Viewing social commerce as settings that offer users an electronic commerce platform to specifically support participation and co-creation activities, we present five rigorously conducted empirical...
View ArticleValuation of Participation in Social Gaming
This study examines the value of the time that a user spends to participate in a social game. We focus on how a massive multiplayer online role-playing game (MMORPG) vendor can establish prices to...
View ArticleFrom Accuracy to Diversity in Product Recommendations: Relationship Between...
Recommending diverse products to consumers is a new strategy for the next generation of recommender systems. However, no existing studies have empirically identified the impact of product diversity on...
View ArticleIdentifying Implicit and Explicit Relationships Through User Activities in...
Social commerce has emerged as a new paradigm of commerce due to the advancement and application of Web 2.0 technologies including social media sites. Social media sites provide a valuable opportunity...
View ArticleCorporate Twitter Channels: The Impact of Engagement and Informedness on...
We examine communication via a corporate Twitter channel and its effects on corporate reputation. We identify the importance of user engagement and informedness in explaining corporate reputation and...
View ArticleSocial Buying: The Effects of Group Size and Communication on Buyer Performance
Viewing social communication on group-buying platforms as a new form of IT -enabled coordination mechanisms, we examine the impact of group size and communication capacity on buyer performance on...
View ArticleEditor's Introduction
Editor's IntroductionContent Type Journal ArticlePages 5-6DOI 10.2753/JEC1086-4415180300AuthorsVladimir ZwassJournal International Journal of Electronic CommercePrint ISSN 1086-4415Journal Volume...
View ArticleSearch Engine Advertising Effectiveness in a Multimedia Campaign
Search engine advertising has become a multibillion-dollar business and one of the dominant forms of advertising on the Internet. This study examines the effectiveness of search engine advertising...
View ArticleBudget Planning for Coupled Campaigns in Sponsored Search Auctions
Budget-related decisions in sponsored search auctions are recognized as a structured decision problem rather than a simple constraint. Budget planning over several coupled campaigns (e.g., substitution...
View ArticleBeyond the Credibility of Electronic Word of Mouth: Exploring eWOM Adoption...
Social networking sites (SNSs) are one of the Web 2.0's most utilized services, and the influential force of electronic word of mouth (eWOM) on SNSs deserves our unequivocal attention. This study aims...
View ArticleAssessing Strategic Behavior in Name-Your-Own-Price Markets
Name your own price (NYOP) is an interactive pricing mechanism in electronic commerce that lets both buyers and sellers influence the selling price of a product. Until now, research has focused mainly...
View ArticleManaging Service Quality in Multiple Outsourcing
Service operations, such as call centers and various business processes, are often outsourced by e-commerce companies and others to offshore locations for many operational reasons, including cost...
View ArticleIntroduction to the Special Issue Information Technology in Retail: Toward...
The increased deployment of new technologies such as smart mobile devices and social networks and the growing importance of in-store technological solutions create new opportunities and challenges for...
View ArticleEngineering the Value Network of the Customer Interface and Marketing in the...
In this paper we use a mixed-methods engineering approach to analyze how traditional retailers can use mobile commerce services to enable data-driven marketing and thus compete with the pervasive...
View ArticleDrivers and Technology-Related Obstacles in Moving to Multichannel Retailing
Multichannel retailing has emerged as a key strategic issue for most retailers. Yet, while there are many drivers associated with retailers' going multichannel, so too are there technology-related...
View ArticleBusiness Model Transformation in Moving to a Cross-Channel Retail Strategy: A...
Although cross-channel retailing has become a game changer for retailers, few previous studies have looked at the problems from the inherently holistic perspective of a business model approach. Using a...
View ArticleFashion Shopping in Multichannel Retail: The Role of Technology in Enhancing...
The difficulty of translating the in-store experience to the online environment is one of the main reasons why the fashion industry has been slower than other sectors to adopt e-commerce. Recently,...
View ArticleEnhancing Virtual Presence in E-Tail: Dynamics of Cue Multiplicity
Visual simulation is currently the primary technique used to optimize virtual presence in e-tailing, but it entails high costs. For e-tail companies with limited financial resources, customer-company...
View ArticleIndex to Volume 18
Index to Volume 18Content Type Journal ArticlePages 147-149Journal International Journal of Electronic CommercePrint ISSN 1086-4415Journal Volume Volume 18Journal Issue Volume 18, Number 4 / Summer 2014
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